The Opening

January 23, 2015

We want to provide you with a mindset that can be worn in the gym. Something that you know when you put on it is going to make a difference, through fit, durability, and breathability. When you look good, you feel good, and when you feel good you perform better. 

We will continue to release more apparel items but believe it is important to release our earliest designs now. Stay tuned to the site for constant apparel updates and more motivation.

Set your mind, persist, reap your rewards.


"I will persist until I succeed.

In the Orient young bulls are tested for the
fight arena in a certain manner. Each is brought to
the ring and allowed to attack a picador who pricks
them with a lance. The bravery of each bull is then
rated with care according to the number of times
he demonstrates his willingness to charge in spite
of the sting of the blade. Henceforth will I recog-
nize that each day I am tested by life in like
manner. If I persist, if I continue to try, if I
continue to charge forward, I will succeed.

I was not delivered unto this world in defeat,
nor does failure course in my veins. I am not a
sheep waiting to be prodded by my shepherd. I
am a lion and I refuse to talk, to walk, to sleep
with the sheep. I will hear not those who weep
and complain, for their disease is contagious. Let
them join the sheep. The slaughterhouse of failure
is not my destiny.

The prizes of life are at the end of each journey,
not near the beginning; and it is not given to me to
know how many steps are necessary in order to
reach my goal. Failure I may still encounter at the
thousandth step, yet success hides behind the next
bend in the road. Never will I know how close it
lies unless I turn the corner.

Always will I take another step. If that is of no
avail I will take another, and yet another. In truth,
one step at a time is not too difficult.

I will persist until I succeed."


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